PClady was launched in September 2004. It offers lifestyle-related services and product information tailored to women's interests and needs through the following main channels:
Female Internet users have been increasing at a much faster rate than male Internet users. According to CNNIC, the percentage of female Internet users increased from 30% at the end of 2000 to 42% at the end of 2006. Over the same period, the CAGR for female Internet user was 42% as compared to a CAGR of 31% for male Internet users. In order to capitalise on the growing penetration of female Internet users in China, the Directors believe that a female-oriented vertically-integrated portal would broaden the client base and allow the Company to diversify from its dependence on IT-related products and automobile industries.